You know what goes well with extreme physical exertion? Just like any other situation, the answer is beer. To that end, Sam Adams is developing the perfect product for the 2012 Boston Marathon.
In Boston today, The Boston Beer Co. will release “Sam Adams Boston 26.2 Brew.” From The Boston Globe:
The Boston Beer Co., best known for its Samuel Adams line of craft brews, said it is preparing a special commemorative beer to mark the 2012 Boston Marathon.
The company is planning to unveil “Samuel Adams Boston 26.2 Brew” at a news conference scheduled for Thursday at the Samuel Adams Brewery. At the conference, Boston Beer is expected to formally announce its first-ever partnership with the Boston Athletic Association, which manages the Boston Marathon.
The association’s Joann Flaminio and marathon veteran Bill Rodgers are expected to join Boston Beer founder Jim Koch at the event.
A quick bit of Googling tells us that a 150 pound runner will burn 100 calories per mile during a marathon, or roughly 2600 total calories. If the new Sam Adams marathon beer comes in at 160 calories per bottle, which is how many calories Sam Adams Boston Lager has, you’d be free to chug 16.25 beers, run the marathon, and not gain a pound.
Runners high, 16 beers, and no beer belly? Why not? It’s already been reported that non-alcoholic beer speeds marathon recovery.