Remember the movie Lost in Translation? Bill Murray plays aging American actor (and famous person) Bob Harris, stuck in Japan to do an ad for Suntory whiskey.
Well, replace the fictional famous person Bob Harris with nonfictional and aging Houston Rockets Star Tracy McGrady, and you’ve got the same basic setup here.
Sedrin (or Xeujin) beer — the “official beer of the NBA” in China — gets the Lost in Translation treatment, complete with McGrady drinking what we’re sure is a mediocre Budweiser substitute after falling into a physics-defying trap set up by some local Chinese youth.
Tampa ABC affiliate WFTS ran a great story about Cigar City Brewery’s uphill fight against big distributors in Florida. It’s a fight that involves big business and members of Congress all trying to shut them out of the market in the Tampa area.