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Less than two weeks after Scottish brewery BrewDog announced that it had broken its own record for the highest ABV beer, a Dutch brewery, ‘t Koelschip, has announced that their beer “Start the Future” comes in at 60% ABV, or 120 proof.

“You don’t drink it like beer, but like a cocktail — in a nice whisky or cognac glass,” brewer Jan Nijboer told Dutch news agency ANP.

Nijboer’s Almere-based brewery, ‘t Koelschip (The Refrigerated Ship), sells the new beer, which is 120 proof and dubbed “Start the Future,” in a one-third litre bottle for 35 euros ($45) each.

Nijboer told ANP he developed the new brew to keep up with Scottish outfits that were also pushing the boundaries of beer’s alcohol content.

There are more than a few people who think this whole arms race is ridiculous, and they may well be right.  But personally, I like the idea of people brewing beer in ways that it has never been brewed before.  I’m not sure I really care to do anything more than try one of these beers, but I appreciate the effort.