Scottish brewery BrewDog has produced a 41% ABV beer, taking the title of world’s strongest beer.  Of course, there are plenty of people who hate it for reasons that have nothing to do with taste.

Alcohol Focus Scotland chief executive Jack Law said: “Over the past few months BrewDog have continued to produce stronger and stronger beers.

“By commenting on this irresponsible brewing practice we only serve to add to their marketing and therefore we have no further comment to make.”

Well, I’m happy to help their marketing if they’re willing to keep pushing the boundaries of brewing.  I highly doubt the beer will have a long-term mass-market appeal, but as an experiment in brewing processes it’s commendable, even if they are doing it for the publicity.